For Realtors, semi-custom homes are often one of the easiest new-construction options to position with buyers who want more than a standard builder-grade home but are not ready for the cost or complexity of a fully custom build. A semi-custom home starts with a builder’s existing floor plan and allows buyers to personalize selected features, upgrades, and sometimes parts of the layout. This makes it a practical middle-ground product that can appeal to clients who want persona