Bob Hafer

When you decide to make new home sales a part of your real estate business, you will quickly realize that sales success often hinges on strong partnerships. One of the most powerful alliances you can build is between you, the on-site salesperson, and the builder. These relationships enhance your sales experience and will lead to referrals. This post offers practical tips and insights to help you boost your new home business by mastering the art of partnerships between you, the on-site...

When you dive into the world of new home sales, having the right resource to help you connect with and work with new home builders can make all the difference. With over 50 years of experience in new and resale sales, I have learned many things, but two stand out: When you learn, you earn, and when you read, you lead. Finding the right book on new home sales strategies can be a game-changer. Today, I want to share insights into the best book to guide you through new home sales strategies and...

What is a Volume Home Builder? A volume home builder, often called a production builder, constructs homes at scale. They use a defined set of floor plans, elevations, materials, construction systems, and purchasing processes. Instead of designing each home from scratch, the builder focuses on repeatable plans and operational efficiencies. This approach helps control costs, timing, and consistency. For Realtors, the key distinction is that volume builders do not usually sell unlimited...